![]() The products, while still available to non-Prime members, will have extra savings for members, dropping many of their prices down to new all-time lows. The idea behind Prime Day is a simple one: Subscribers to Amazon's Prime service can get exclusive discounts on thousands of products and services across the site during a limited period of time. In 2022, Prime Day ran in the following countries: Nothing is for certain until Amazon says so, but we can look at regions in which Prime Day ran last year for an insight on how this year's sale might look. What countries can participate in Prime Day? That being said, an October event does give Amazon the opportunity to get out ahead of the competition before the Black Friday sales kick off in November. If it views last year's Prime Early Access Sale as a success, it may wish to repeat it for 2023, though the event didn't appear to make as big of a splash as Prime Day usually does. It remains to be seen if Amazon will hold a second Prime Day-like event in 2023 (and we haven't even got word about the first one yet). Will there be a second Amazon Prime Day event this year? Many deals launched at that opening time are set to last throughout the event, supplies permitting, with other, more limited-time Lightning deals launching and expiring during the two-day period. Previous events have started at midnight Pacific and run continuously for 48 hours, so we anticipate much the same this year. Similar to Prime Day in July 2022 and October 2022's Prime Early Access Sale, we expect that Prime Day 2023 will run for two days. While that would certainly put some additional space between the two events and allow shoppers' wallets to recover ahead of the holiday season, it's purely conjecture until we get official word from Amazon. It's possible that Amazon would want to bring Prime Day forward again to June should the retailer plan a repeat of last year's Prime Early Access Sale in the fall. Prime Day 2021: June 21 to 22 (the earliest to date).Prime Day 2017: July 11 to 12 (first to last longer than one day).Prime Day returned to its July spot for 2022, though Amazon did utilize that October slot once again for an additional Prime Early Access Sale event that acted as a kickoff to the holiday shopping season.Īs a reference, here are the Prime Day dates from previous years: ![]() Notably, in 2020, Amazon pushed its Prime Day sale to October due to the COVID-19 pandemic before returning it to the summer in 2021 in a slightly earlier June spot. Historically, Amazon has held its Prime Day sales each July with just a couple of deviations from that regular schedule. When is Amazon Prime Day 2023?Īmazon hasn't officially announced a Prime Day event for 2023 yet, but if we had to guess, we'd wager July 11 and 12 to be the most likely dates for it. We'll bring you any concrete news on the event as soon as we can.Īs for the Prime Day deals we're likely to see this year, it's hard to predict what will or won't go on sale but we'll go through some of the best deals from last year's event as a guide for those seeking out bargains this summer. The two-day event generally takes place in July, but it's varied a little since 2020. No official date has been announced so far. In many cases, they said, list prices-which help consumers compare the supposed regular price of the product with the promotional price-were introduced with a price increase before being removed days later alongside a price drop.This story is part of Amazon Prime Day, CNET's guide to everything you need to know and how to find the best deals.Īmazon Prime Day 2023 is likely still a few months away, but you don't have long to wait until some of the best deals of the year begin appearing. They said sellers often framed short-term price increases as discounts by posting an elevated list price alongside a phony discount claim, allowing them to actually hike the cost of the product under the guise of offering a big saving. However, in a study published last week, researchers from Arizona State University, the University of South Carolina, and the University of Florida warned consumers that some of the discounts on offer could actually be price hikes masquerading as competitive deals.Īnalyzing the prices of 15,000 products listed on Amazon between 20, the team found that this strategy was “a prevalent phenomenon” on the site. It marks the first time Amazon is holding its Prime shopping event-the annual sale exclusively for its Prime subscribers- twice in one year, with the October sale coming after a two-day Prime sale in July. The e-commerce giant’s flagship promotion returned on Tuesday and will run until Wed., Oct.
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